Choice & Convenience
Over the last week, I've been thinking about spatial convenience and its importance in property development. Is it more than just having various options nearby for the end-user? It is certainly more in-depth than that. What about the decision making process? What about the mental mapping of choice? Choice Architecture is a term coined by Richard Thaler, Cass Sunstein, and John Balz in 2008 while researching their paper: "Choice Architecture." The authors define choice architecture as the design of different ways to present consumers' choices and its' impact on consumer decision-making (Thaler, Sunstein, Balz, 2008). It helps nudge decision-making without enforcement. But how? We are faced with choices multiple times a day, not to mention choices within choices. It is never-ending. How do we make decisions from the options in front of us? How do external factors integrate, in conscious or sub-conscious, affect our decision-making abilities? I'm inter...