Infographic - Position Paper Summary

    Consumer experience is the driving force of retail.  In-person shopping has been the dominant preference for decades, mainly because there was no other option.  Now, in the age of technology, online retail has skyrocketed and is now, in some instances, the only form of purchase.  This paper argues a third option on the horizon in the form of virtual reality.  While in-person and the standard online platforms will remain intact, virtual reality shopping will provide the consumer an opportunity for authenticity in a world of standardization. Using the Northwest Arkansas mall as a precedent, I will showcase the opportunity for an existing retail center to evolve its footprint to offer all three shopping strategies.